Wednesday, December 31, 2008

is swapping the keg in the beermeister...

Monday, December 29, 2008

wonders if you should tip your garbage men & recycling men...Anyone?
is pumped for the Eagles in the playoffs and still basking in the glow of the Cowboys defeat

Sunday, December 28, 2008

is happy enough just beating Dallas...but knocking them out and going to the Playoffs? Priceless!!
is hoping fir a Tampa Bay loss, a Chicago loss & a HUGE Eagles win...ugh

Friday, December 26, 2008

is chillin with an ice cold heineken...
will be running errands all day...
is at the dentist....ugh

Tuesday, December 23, 2008

is playing "Trouble" with the kids (and losing)

Monday, December 22, 2008

is going snowboarding @ Blue Mt. Wednesday - anyone want to meet up?
is working and listening to "The History of Howard Stern" act II - so funny

Sunday, December 21, 2008

is disappointed in the Eagles again...
needs a BIG Eagles win.
is slow cooking a whole chicken in the crock pot with veggies...mmmmm

Saturday, December 20, 2008

is joining the herds of shoppers on this busy shopping weekend

Friday, December 19, 2008

wonders why I am always on the rain side of the snow/rain line...

Thursday, December 18, 2008

thinks that 30 Rock is one of the funniest shows on TV

Wednesday, December 17, 2008

This is a new social network for pet lovers - Anamigo. They have a daily and weekly pet photo contest for real $$. Pretty cool.

is not liking this "snow tease" and wants a blizzard!

Monday, December 15, 2008

is saying E A G L E S!!!
just told Michael that his fish died...time to flush.

The 4 M's - Mya, Mason, Mitchell, Michael

I took these photos with a white muslin backdrop.  I used natural light from the room to light the backdrop and I used an external flash with a diffuser for the "subjects." Then in photoshop I adjusted the white levels and desaturated to make it black and white. I was very pleased with how they came out. 

Sunday, December 14, 2008

says "the tribe has spoken."

Saturday, December 13, 2008

just took these photos as a gift of the "4 grandkids" - Mya, Michael, Mitchell, & Mason

Thursday, December 11, 2008

thinks that Google "Chrome" is my new favorite browser...
wished that this rain was snow...

Wednesday, December 10, 2008

is reminded of my "sad notes" home when I was a kid as Michael keeps getting them... :-(

Help The Fresh Air Fund

just found a cool gift - "Yes They Did!"
is drinking Starbucks holiday blend (ground at home)...mmmm

Thanksgiving Weekend Photos

Thanksgiving at The Moyer's house...Christmas tree cutting on black Friday...Weekend at the shore house in Ocean City.

Monday, October 27, 2008

Google Earth for the iPhone

So I've had my iPhone for about 1.5 months now and LOVE it. I just downloaded a new app, Google Earth, for the iPhone and while it hasn't functioned quite like the video yet, the potential is amazing:

Wednesday, October 1, 2008

Monday, September 15, 2008

What is it that I do?

I was sitting on the beach with my family over the weekend and was asked by a friend what it is that I do. This is an interesting question. First my background - I was a TV Producer for about 10 years. I’ve always had a passion for photography and have been very computer and web savvy. About two years ago I got a job with a company specializing in putting other businesses into virtual worlds. There was a rush of excitement over virtual worlds in the television, film, and general corporate world two years ago and I was able to get in on the ground floor. With my background in TV production and computer knowledge, it was a great fit. I was a Producer/Project Manager for various campaigns in 3D environments. Eventually the pendulum swung the other way and the excitement over virtual worlds was replaced with a fear and general apprehension about 3D environments. While I very much enjoyed this job, the industry itself could not sustain and so I found myself after working at home for 1.5 years looking for something similar without the commute. A friend of mine from the former company I worked for referred me to a web 2.0 marketing company telling me that it would be perfect for my background. I spoke to the two owners, Chris Abraham & Mark Harrison, and after a couple of very interesting hour long phone conversations and back and forth emails, I was brought on board as a Project Manager soon to become the “Director of Client Services” for Abraham & Harrison - still working from home.

Abraham & Harrison is a web 2.0 marketing company specializing in conversation engagement. Basically what this means is that if you have a product or company that you want spoken about on the internet or developed buzz around, A&H is the company to make that happen. There are a couple of different ways of promoting online engagement. One of the main ways that A&H uses to promote a product or campaign is through blogger outreach. Online blogger outreaches are similar to traditional marketing in that a demographic or “universe” is chosen as the potential audience, however, instead of direct mailings, TV, or radio advertisements, the universe is researched and built from the “blogosphere.” There are millions of bloggers who write about everything from being a mommy to their passion for food. This is an enormous audience of potential promoters for a product if the right avenue is taken to engage the blogger.

After the demographic is filled with bloggers of a certain genre (blog name, URL, blog title, topic, name of blogger, email address) a Social Media News Release is built. An SMNR is a basic who - what - when - why of the campaign. Another very important element of the outreach is to “come bearing gifts.” Who doesn’t like to receive a present? The gift does not have to be a tangible item, but information, exclusive access, or even the gift of helping others is widely accepted in an outreach. After the SMNR and targeted audience is built, a message model is created. The message is the hook. No one wants to read a pageful of information in an email, so a streamlined message must be created to hook the blogger into visiting the SMNR and then to engage them to blog about the campaign. Personalized response in a short amount of time is KEY to a successful outreach. This means that as soon as a blogger responds with either a positive or negative email, that email must be replied to by a real person in a reasonable amount of time (1 hour to one day). This lets the blogger know that a real person is writing to them and not some automated spam-bot. This also allows a relationship to be established with the responder and blogger.

Other methods of promoting a campaign Abraham & Harrison uses are through grassroots outreaches and using social networking sites like Facebook & MySpace. A grassroots outreach is basically a “hitting them where they live” promotion. A group or forum is an excellent way to reach a community of individuals interested in the same thing. By reading about what the group is interested in and then leaving comments to blog postings and engaging in forums, spreading the message of the campaign and conversation engagement can be accomplished. Social networking communities, while are closed off from the openness of the internet, offer a way to engage those already interested in certain topics. Creation of groups, profiles, fan pages, and causes offer another venue to spread conversation.

So in a nutshell - Abraham & Harrison is a web 2.0 marketing company specializing in online promotion by engaging people in conversation.

I think that telling a story is cool. As a TV Producer I told stories though what the camera recorded and how it was edited. As a photographer I tell stories through still images. On the web stories are told through websites, blogs, social media news releases, micro-blogging (twitter, Facebook status, instant messages) and in general online conversation.

Obviously our ability to engage bloggers we have never met into writing about a topic they might never have been interested in (or might never have written about) and then maintaining that relationship campaign to campaign is our speciality.

I like the fact that our company specializes in an area where traditional marketing companies are not well versed. I like to be the expert in a field that is not populated and I think we need to take advantage of the fact that we are the social media experts.

Friday, September 5, 2008

Mortal Kombat vs. DC Universe

This looks so amazing. We used to play Mortal Kombat for hours in college on the old school Sega system. According to the narrator, this game comes out this November and is definitely on my wishlist.

Rock Band 2

Man this looks awesome! I pre-ordered it last week.

Tuesday, September 2, 2008

Time for school...

Well...It's that time of year. The kids (and Gretchen) are back to school. Mya started first grade last week during the shortened holiday week and Michael started pre-K this morning. It's crazy how quickly they are growing up. Mya rides the bus and I drop Michael off at preschool. Michael's friends from last year are not in his class now and I wonder how he is going to behave without his best friend...We'll see.

Tina Fey vs. Sara Palin